Monday, 17 July 2017

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The Staples of Branding: Building a Company from Purpose to Product SKILLSHARE CLASS



About This Class

Join streetwear icon Jeff Staple as he shares first-hand experience and advice for building a brand from purpose to product — essential and tactical advice for entrepreneurs, fashion aspirants, and everyone with a dream to build their own creative product company.
    
A Note From Jeff Staple
I have been fortunate enough to take part in a number of successful endeavors during my career, with the most notable being Staple Design. While Staple is made up of a globally distributed apparel brand, a thriving consulting agency, and a world renowned retail outlet, this all did not happen overnight. It has taken my team and I over 15 years to build this company to where it is today but it would not have made it this far without creating a strong foundation at its inception.  
I am constantly hit up by aspiring entrepreneurs from the fashion space and beyond looking to build a brand of their own but they don’t know where to start.
With this class on Skillshare, I hope to answer these questions by addressing some of the most fundamental aspects of starting a product-based brand, but even moreso I hope to inspire everyone who has ever thought about starting something of their own to actually take action and pursue that dream.
In this class, through exclusive video content and written instruction, we will go over key lessons:
  • Refining your Brand Name and Brand Slogan
  • The Philosophical, Technical, and Legal Considerations to Logo Creation
  • Crafting a Debut Collection (Telling a Story with Your Product)
To learn these lessons, every student is encouraged to complete and share projects of their own with the rest of the community on the Skillshare platform. You will complete a branding project with a name, a slogan, a logo, and first collection CADs to kickoff your fashion brand.
This class is perfect for aspiring entrepreneurs in the fashion industry, both those who want to create a brand and those who already have a company in its early phases, and anyone interested in learning what it takes to build a brand from the ground up, like we have done with Staple Design. Thank you for joining us.
— Jeff Staple

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