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Behavioral Economics and Neuromarketing |
You will learn psychological backgrounds of these behaviours and real life examples proving these behavioural rules. You will also learn how to structure your own experiments and run A/B tests to make critical decisions about your products. This course is suitable for entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts, service designers and user experience experts.
- An introduction to consumer behavior and human biases
- Scent Marketing
- Power of Sound in Purchase Behaviour
- Anchoring, Decoy Effect
- Status Quo, Goal Gradient Effect
- How to name,display and price your products
- Framing, Decision point intercepts, Planning Fallacy
- Mental Accounting, Sunk Cost Effect, Choice Overload
- How to structure your own experiments and Nudge Samples
- Psychological Tricks To Make People Like You
Who this course is for:
- This course is suitable for entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts and user experience experts.
- Get the course