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This course is designed keeping in mind those budding marketers, traditional sales professionals, business operation and small business owners to help them navigate this complex digital world. Even though you may not be responsible for digital marketing, understanding fundamentals nevertheless may go a long way in successfully running the business.
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| Digital Marketing Strategy for Beginners - 2020, Part 1 of 6 |
This course is designed keeping in mind those budding marketers, traditional sales professionals, business operation and small business owners to help them navigate this complex digital world. Even though you may not be responsible for digital marketing, understanding fundamentals nevertheless may go a long way in successfully running the business.
This class was recorded live while explaining digital marketing concepts to a team of traditional sales and marketing professionals. Since it was live you may hear some disturbance due to their questions (i have not edited them out to keep originality)
In this two hour class (first session) we discussed following topics.
1. Fundamentals of marketing and digital marketing
2. Tools that can be used in digital marketing and some brief.
3. Foundation of marketing - customer persona and consumer journey.
4. how to navigate through sales funnel using different tools.
5. We will discuss more details on those tools how to use them in future sessions.
if you have any questions / feedback, you are free to let us know.
Who this course is for:
- Small Business owners
- budding digital marketing students
- traditional marketers and sales professionals
- operation staff to understand digital strategies for career development
- Get the course
