Branding & Brand Management: Branding Strategy Brand Tactics
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| Branding & Brand Management: Branding Strategy Brand Tactics |
This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren't relying on flaky Internet resources.
- Case study on the luxury brand management & fashion marketing leader Lacoste
- Key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships
- My hands-on experience in managing some of the top global brands across the USA, UK, Japan, and Canada
- FMCG / CPG brand management considerations
- B2B brand management drivers
- Brand management lessons that apply to business-to-consumer and business-to-business (B2B) branding
- How to drive word-of-mouth for your brand using highly efficient branding tactics and strategies
- How enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency--both conceptually and through advertising channels such as Facebook and LinkedIn
- How to penetrate a new market quickly to build brand credibility and awareness
- How to leverage associations to establish a brand that doesn't yet have credibility
- How to develop a comprehensive branding and brand marketing strategy
Marketing
Branding
Business Branding
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