The Strategy of Content Marketing | Free Marketing course


The Strategy of Content Marketing | Marketing coursera course

The Strategy of Content Marketing | Marketing coursera course

Free Marketing coursera course

This course is a partnership between the leading authority on content marketing, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you'll learn the top strategies content marketers use to profitably acquire and retain customers. Specifically, you will learn how to develop, organize, and implement a content marketing strategy, analyze and measure  content marketing effectiveness, write persuasive copy, use a strategic framework when writing, and build your  professional brand and authority through content marketing build up. Contents. You will also learn how to put the ideas presented  into practice and build your own personal brand through content marketing.

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