The Strategy of Content Marketing | free Content Marketing course 

The Strategy of Content Marketing | free Content Marketing course 

The leading authority on content marketing, Copyblogger, and UC Davis Continuing and Professional Education collaborated to create this course. You will learn the fundamental techniques that content marketers employ to profitably attract and keep customers in this course. You will learn how to create, plan, and implement a content marketing strategy, evaluate and measure the success of content marketing, write persuasive copy, use a strategic framework when writing, and use content marketing to establish your professional brand and authority. Additionally, you'll learn how to use content marketing to develop your own personal brand and put the concepts you've been given into practise.

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